![]() 2021 global iOS Banner eCPM rates range – $0.16 – $0.38.2021 global Android Interstitial eCPM rates range – $3.01 – $10.11.2021 global iOS Interstitial eCPM rates range – $2.27 – $9.64.2021 US Android Rewarded Video eCPM rate – $13.1.2021 US iOS Rewarded Video eCPM rate – $12.6.2021 Facebook’s advertising revenue – $114 billion.2021 Google’s advertising revenue – $209 billion.2021 US mobile advertising spending – $117 billion.2021 global mobile advertising spending – $288 billion.Each advertising platform is unique at what eCPM it’s capable to provide and so we’re going to explore one of the dominant platforms and for doing so will cover Appodeal eCPM rates. In this guide, we want to bring up the industry statistics to highlight average mobile ad CPM and eCPM rates for various channels, industries, and locations, as well as mobile advertising spendings. Mobile advertising rates vary per industry, ad format, ad delivery channel, geolocation, mobile OS, device type, physical location, time of day, time of year, and more. ![]() But yet for mobile publishers, CPM has been The metric, because while running campaigns based on this model, they are being paid for how many times ads were shown inside their apps and so they shouldn’t be concern about if people actually take any action as a result of seeing those ads. Where total cost is how much money was spent on an ad campaign and impressions – how many ad views were generated. In a sense, eCPM serves as a common denominator when advertisers need to assess overall effectiveness of their ad spend.Īmong all digital ad metrics – CPM, CPC, CPA, the last one is the most valuable to mobile advertisers, it stands for Cost-Per-Action because it measures a cost of a specific action that people take with a digital product. To calculate it the following formula is needed: In cases when advertisers run ad campaigns based on multiple business models as once – CPI, CPL, CPM, CPC, another benchmark becomes handy – Effective Cost Per Mile or simply eCPM. On one hand, it tells the advertiser how much a thousand ad impressions in a specific mobile app costs, and on the other – the publisher knows how much revenue she or he can generate with every 1,000 impressions he serves for an advertiser. Running mobile ad campaigns, one of the crucial pieces of information that mobile advertisers need to know is – what is an average CPM? In other words, how much do apps make from ads? How much should I expect to earn running ads inside my apps?ĬPM stands for Cost-Per-Mile, which is a techy way of saying Cost-Per-Thousand or Cost Per Impression. Following this trend, mobile advertisers and publishers have been focusing on running ad campaigns inside mobile apps to find new app users and maximize their revenue respectively. ![]() The general trend of the last several years has been that people spending more and more of their mobile tine in apps and not in a web browser. In the year 2008 digital advertising began its transition from desktop to mobile, which lead to advertising in apps and then ultimately to the rise of the mobile in-app advertising industry. ![]() Since the dawn of the Internet, digital advertising has been one of the major engines that drove its growth.
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